Competitiveness of institution of higher education: essential characteristics

Issue: № 2/1, 2021

Doi: https://doi.org/10.37634/efp.2021.2(1).4

Introduction. There is a stereotype in society that such areas as education are “public”, so far from market conditions. In fact, such operating conditions are more typical of secondary education institutions, while institutions of higher education today are placed in conditions of fierce competition for the contingent. Today, not all domestic institutions of higher education can withstand ever-increasing competition in the market of educational services. Given the urgent need to ensure the competitiveness of domestic institutions of higher education, scientists usually prefer methodological and applied rather than theoretical aspects of this issue. Therefore, even in the scientific literature there is actually no significant theoretical basis for the essential definitions of the category “competitiveness of institution of higher education”. The purpose of the paper is providing an essential characteristics of the category “competitiveness of institution of higher education”. Results. Applying the method of analysis and synthesis, step by step work on the analysis and generalization of definitions of the category “competitiveness of the enterprise” and further adaptation of the concept to the essential characteristics of the category “competitiveness of institution of higher education” is done. Conclusion. The following definition of “competitiveness of institution of higher education” is provided: the ability of institution of higher education at this time and in the future to gain competitive advantage in the market of educational services through effective management of internal resources and reserves of educational-methodical and research activities, adaptation to external factors, the most complete satisfaction of the demand of higher education students with innovative educational services in order to achieve strategic goals.

Keywords : higher education institution, competitiveness, market of educational services

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