Issue: № 12, 2025
Doi: https://doi.org/10.37634/efp.2025.12.15
The paper is devoted to the study of the impact of innovations on increasing the competitiveness of food industry enterprises in the context of increasing market turbulence, increasing resource costs and rapid changes in consumer priorities. The relevance of the topic is due to the need to ensure stable development of the industry and increase the efficiency of the functioning of enterprises, in particular in the confectionery segment, which demonstrates a high dependence on technological changes. The purpose of the paper is to identify areas of innovative renewal and assess their potential for strengthening the market positions of enterprises. The methodology is based on the application of structural and functional analysis, modeling of innovation processes, comparative assessment of technological solutions and logical and analytical interpretation of their impact on production efficiency. The paper established the systemic nature of the relationship between the introduction of innovations and the increase in the efficiency of enterprises; the impact of product renewal, automation, digitalized quality control procedures, resource-efficient technologies and innovative marketing solutions is characterized. A structural model of innovation and resource support is proposed, which describes the mechanisms for increasing the competitiveness of enterprises through the intensity of technological changes, flexibility of production and the ability to quickly adapt. The paper summarizes the factors of formation of innovative activity of enterprises, reveals the features of the impact of innovations on the cost structure, product quality and speed of response to market needs. Prospects for further research relate to deepening the empirical verification of the model and increasing the accuracy of indicators for assessing innovation performance.
Keywords : innovations, food enterprises, competitiveness, efficiency of enterprises, confectionery industry, technological solutions, resource efficiency
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