Issue: № 9, 2025
Doi: https://doi.org/10.37634/efp.2025.9.11
Introduction. In the current conditions, the confectionery industry faces challenges: constant growth of competition, variability of global trends, unstable economic and political situation in Ukraine and the whole world, loss of territories, enterprises and forced migration of the population due to military operations in the country, change in exchange rates, change in consumer priorities (decrease in overall purchasing power). Therefore, the most important issue for the confectionery industry is the issue of adaptation to changing conditions. The purpose of the paper is an attempt to analyze the main factors influencing the efficiency of the food industry, which will help to better understand the prospects for the further development of confectionery enterprises. Results. Sugar production and wheat flour production by regions of Ukraine for 2013-2024 are considered in comparison with operating plants. The indicators of the sugar industry were analyzed: sugar beet harvest (area, yield, yield), sugar production (production, consumption, export, import) in 2013-2024. The market of the sugar and flour milling industries was studied. The economic indicators of the main sugar and flour producers were analyzed. The influence of the average monthly price of flour and sugar on the production of confectionery products was established. The influence of the price of raw materials, seasonality, climatic conditions on the cost of confectionery products was substantiated. The influence of seasonality on the volume of production was considered. It was proposed to continue observations and research on the factors influencing the confectionery industry and to develop a model of operational planning of the production and economic activities of an industrial enterprise. Conclusion. Based on the results of the study, the following conclusions can be drawn: that fluctuations in raw material prices depend on: the harvest (last and next year); the quality and volume of the harvested crop; climatic conditions; fluctuations in the world market for raw materials, exchange rates; political conditions. It can also be argued that production volumes are affected by seasonality and holidays in Ukraine. Therefore, it is important to propose a model of operational planning of production and economic activities of an industrial enterprise to reduce the impact of the above factors.
Keywords : food industry, confectionery industry, influencing factors, flour, sugar, operational planning
References:
1. Analysis of the confectionery industry. YouControl: online company verification service. 2025. URL: https://youcontrol.com.ua/ (in Ukrainian).
2. Borsa V.V., Hrychyna M.I. Analysis of the sugar export market of Ukraine: current state, prospects for management and development. European Scientific Journal of Economic and Financial Innovations. 2025. Vol. 1, No. 15. URL: https://doi.org/10.32750/2025-0119 (in Ukrainian).
3. Holiuk V.Ya., Mehel H.O. Current state and prospects for the development of food industry enterprises in Ukraine. Economics. Finances. Law. 2022. No. 10/1. pp. 32–36 URL: https://elar.navs.edu.ua/jspui/handle/123456789/25393 (in Ukrainian).
4. Hrynko T.V., Lesiv I.H. Current status and problems of development of confectionery enterprises in Ukraine. Abstracts of VI International Scientific and Practical Conference: Athens, Greece, 2020. pp. 190–193. URL: https://isgkonf.com/wp-content/uploads/2020/03/VI-Conference-02-03-Athens-Greece.pdf#page=191 (in Ukrainian).
5. DSTU 46.004-99. Wheat flour. Technical conditions [Valid from 1999-07-20]. Kyiv, 1999. (in Ukrainian).
6. State Statistics Service of Ukraine. URL: http://www.ukrstat.gov.ua/ (in Ukrainian).
7. DSTU 4623:2023. Sugar. Technical conditions. [Valid from 2023-11-01]. Kyiv, 2023. (in Ukrainian).
8. Yevstakhevich V.L. et al. Key risks of functioning of food industry enterprises in wartime. Academic Visions, 2023. No. 27. URL: https://doi.org/10.5281/zenodo.13481699 (in Ukrainian).
9. Ivchenko V.M. et al.. Current status of the grain market and its processing products in Ukraine. Proceedings of the 4th International scientific and practical conference: Kyiv, 2023. pp. 817–823. URL: https://sci-conf.com.ua/iv-mizhnarodna-naukovo-praktichna-konferentsiya-modern-problems-of-science-education-and-society-19-21-06-2023-kiyiv-ukrayina-arhiv/ (in Ukrainian).
10. Kuzmenko S.V., Melnychenko V.V. Trends and prospects for the development of the sugar market in Ukraine. Innovative economy. 2024. No. 2 (98). URL: https://doi.org/10.37332/2309-1533.2024.2.7 (in Ukrainian).
11. Pitel N.Ya. Agrarian export of Ukraine in wartime. Economics and management of the agricultural complex, 2023. No. 2. pp. 45–56. URL: https://econommeneg.btsau.edu.ua/uk/content/agrarnyy-eksport-ukrayiny-v-umovah-viyny (in Ukrainian).
12. Rymar O.H., Mazurkevych I.O. Problems and prospects for the development of the food industry of Ukraine. Economy and State, 2021. No. 3. pp. 66–70. URL: https://doi.org/10.32702/2306-6806.2021.3.66 (in Ukrainian).
13. Savchenko S.S., Kolesnyk L.V. Consequences of increasing prices for confectionery products and automation of calculating price elasticity of demand. Modern science: innovations and prospects: Proceedings of the 16th International scientific and practical conference. Stockholm, 2022. pp. 176–182. URL: https://sci-conf.com.ua/xvi-mizhnarodna-naukovo-praktichna-konferentsiya-modern-science-innovations-and-prospects-11-13-12-2022-stokgolm-shvetsiya-arhiv/ (in Ukrainian).
14. Sorokina A.M. Problems of development of the confectionery industry of Ukraine in modern conditions. Scientific Bulletin of Kherson State University. 2023. No. 47-4. pp. 27–32. URL: https://doi.org/10.32999/ksu2307-8030/2023-47-4 (in Ukrainian).
15. Shcherbakova T., Shypnivska A. Diagnostics of the state of the competitive environment in the sugar market. Economy and Society, 2024. No. 62. URL: https://doi.org/10.32782/2524-0072/2024-62-167 (in Ukrainian).
16. Erenstein O., Jaleta M., Mottaleb K., Sonder K., Donovan J., Braun H. Global trends in wheat production, consumption and trade. Wheat Improv. 2022. Vol. 5. pp. 47–66. https://doi.org/10.1007/978-3-030-90673-3_4
17. Lesiv I., Datsun S., Kremena R., Shakhovets A., Onysiuk S. Adaptive management systems for enhancing production enterprise efficiency. African Journal of Applied Research. 2025. № 11 (1). pp. 484–497. https://doi.org/10.26437/ajar.v11i1.865
18. Zborovska O., Datsii N., Abuselidze G., Zborovskyy R., Mishchenko D. Public administration of de-shadowing of the economic system in the conditions of globalization. E3S Web of Conferences. 2023. Vol. 371. URL: https://www.econstor.eu/handle/10419/268846