Legal aspects of using the artificial intelligence in commercial activities: ethical side, copyright, judicial practice

Issue: № 4, 2025

Doi: https://doi.org/10.37634/efp.2025.4.5

This paper examines the legal aspects of using artificial intelligence (AI) in commercial activities, with a focus on copyright protection, and current judicial practice. The research analyzes the features of the legal status of AI-generated objects and reviews the legislation of Ukraine and other countries in this field. The study pays particular attention to three approaches to determining authorship of works created by artificial intelligence and the application of sui generis rights to non-original objects. The paper highlights that most countries' legislation, including Ukraine's, recognizes only natural persons as authors, excluding AI as a subject of copyright. While objects created with AI as an auxiliary tool may have authorship attributed to the user, objects generated by AI without human participation can be protected under special sui generis rights, which regulate property rights but do not grant moral rights. Through analysis of case law from the United States, Japan, China, the United Kingdom, Germany, and Canada, the paper demonstrates the global trend toward maintaining the requirement of "human authorship" as a key principle in intellectual property legislation. Courts consistently rule that only natural persons can be authors or inventors, and works or inventions created exclusively by artificial intelligence do not qualify for copyright or patent protection. The authors conclude that developing comprehensive legislation in the field of artificial intelligence is crucial for Ukraine to ensure effective protection of individual and legal entities' rights. Particular attention should be paid to issues of copyright protection and regulation of property relations arising from AI-generated content. It is also important to integrate international experience and develop national approaches to regulation, considering national specificities, to create a legal system that harmonizes the balance between technological development, ethical standards, and citizens' rights.

Keywords : artificial intelligence, copyright, intellectual property, sui generis law, non-original objects, ethics of AI use, fair use, court practice, generative artificial intelligence, human authorship

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