Issue: № 1, 2025
Doi: https://doi.org/10.37634/efp.2025.1.8
Introduction. External challenges compel top managers of enterprises to continuously review and adapt financial policies to the constantly changing realities. Therefore, for trading enterprises, which constitute a significant share of the national economy, the control over the process of financial potential formation is an extremely important issue. The purpose of the paper is to identify the stages and develop a system for monitoring and controlling the formation of a trading enterprise's financial potential as a component of financial stability. Results. The paper presents a system of key performance indicators (KPIs) developed based on an improved sequence of the financial potential formation control system in trading enterprises. These KPIs enable effective monitoring of the financial potential of a trading enterprise across the following components: existing and potential financial resources, available assets, financial proportions, the capability and competence of financial managers, and the quality of business processes. Subsequently, within the framework of the management system for the formation of the financial potential of a trade enterprise, regular monitoring and analysis are highlighted, as well as the reporting and communication stage. Based on the results obtained, the process of financial planning and budgeting is improved. Conclusion. The developed control system allows enterprises to respond promptly to changes, optimizing their financial structure and maintaining an appropriate level of financial stability in line with emerging challenges. Thus, control over the formation of the financial potential of enterprises plays an important role in ensuring their long-term success, allowing them to adapt to changes in the business environment, effectively manage resources, and achieve strategic goals.
Keywords : control, financial potential, financial stability, KPI system, trade enterprise
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