Strategic management of sustainable development of the enterprise

Issue: № 9/1, 2022

Doi: https://doi.org/10.37634/efp.2022.9(1).1

Introduction. Strategic management of the sustainable development of the enterprise is a promising direction of research. It is the implementation of the system of strategic management of sustainable development in the practice of enterprises that requires compliance with the following postulates: systematization and research of key factors of sustainable development, research of practical experience of ensuring sustainable development of enterprises. The purpose of the paper is to study theoretical and methodological principles and scientific and methodological approaches to the strategic management of the sustainable development of the enterprise. Results. A scheme of the stages of development of the strategy of sustainable development of the enterprise is proposed, which contains three stages. It was analyzed that the effectiveness of the strategy's influence on the sustainable development of the enterprise depends, first of all, on two main directions. Setting strategic goals and objectives that objectively reflect the internal and external situation of the enterprise and adequately characterize the statics and dynamics of its development in accordance with the concept of sustainable development. The totality of the organizational system of accumulation, analysis, interpretation and implementation of information on sustainable development in the processes of management decision-making. The key tasks of sustainable development of enterprises are systematized, namely groups of goals: economic, social, environmental. Conclusion. Manufacturers should strive to find new ways to grow and improve the quality of products, works, and services without attracting additional resources due to the introduction of innovations and creative thinking. In general, enterprise sustainability management should ensure a state of balance between internal goals and external challenges, which will create conditions for continuous development. Prospects for further research in the subject area are the development and detailing of measures at the stages of developing a strategy for the sustainable development of an enterprise, their implementation in the practical activities of enterprises.

Keywords : management, strategy, sustainability, development, stakeholder

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