Issue: № 5/2, 2020
Doi: https://doi.org/10.37634/efp.2020.5(2).7
The paper is devoted to the study of the main aspects of managing the strategic development of the enterprise in conditions of economic instability. The chosen topic is quite relevant for the realities of the functioning of domestic enterprises because it is an effective development strategy is the main guarantee of profit maximization as a result of achieving the planned goals to meet the needs of consumers at minimal cost. The paper identifies the most effective tools for managing the strategic development of the enterprise in modern business conditions, which include: strategic planning. At strategic planning on the basis of the set purposes volumes and structure of the product - assortment program of the enterprise, and also structure and volumes of the resources (potential) necessary for manufacture and realization of production (services) in the long run (for the long run) are defined. It envisages planning the size of the enterprise, production structure, production capacity, capital structure, as well as organizational structure, legal form and management system in general. – quality management. The modern concept of quality management, based on process monitoring and statistical quality control, covers all business processes of the enterprise: management and production; basic and auxiliary. – competitiveness management. Competitiveness management is based on the analysis of the company's product in comparison with similar products. To achieve long-term success, work to ensure the competitiveness of the enterprise must be carried out in all areas and in all aspects of its activities. – benchmarking. Benchmarking provides the company with examples of the most efficient business processes of similar companies. In general, benchmarking is understood as the study of business methods of leading companies in a particular market segment. – a balanced system of indicators as the most effective tool for combining the processes of functioning, improvement and development. The role of the Balanced Scorecard (ВSС) is that it allows you to guide and control the processes and the state of the enterprise as a whole in the implementation of the adopted strategies. Environmental factors that affect the efficiency of the use of these tools are also identified.
Keywords : strategic management, development, improvement, strategic planning, quality management, competitiveness management
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