Issue: № 3, 2020
Doi: https://doi.org/10.37634/efp.2020.3.4
Introduction. The article explores the role of the European Union in the unification of Eastern and Western Europe, in the development of a stable economic and social situation in Germany, the development of tourism in Brandenburg, namely in the city of Cottbus. The purpose of the paper is to explore to develop the tourism sector in Germany, to create a design model for the Cottbus tourist and recreational cluster. Results. Germany is a special country trying to overcome the negative consequences of the tragic past. The two world wars are reflected in the architecture, cultural and historical monuments. The European Union is a new political institution created by nation-states after World War II. The European Union is now achieving economic and political integration, and this process is one of its most ambitious projects. Using the author's own experience, we have analyzed the changes that took place in the German city of Cottbus over a rather long historical period, namely: in the German Democratic Republic and after the unification of Germany. Cottbus hotels and restaurants are being researched to help cater to such top tourist needs as accommodation and food. The Cottbus Tourism and Recreation Cluster will enhance the region's competitiveness and integrate the management, research, hotels, restaurants, travel agencies, museums, festivals, exhibitions, fairs, zoos, planetariums, castles and other structures. Conclusion. Therefore, it is precisely through the cooperation of public authorities, scientific, research institutions, tourist agencies, hotel and restaurant complexes, information-tourist centers, transport companies, banking institutions, insurance companies that the competitiveness of enterprises and organizations increases, a synergistic effect arises. Research on the problems and prospects of green tourism development in Germany needs to be continued.
Keywords : tourism, competitiveness, cluster, innovation cluster model, synergistic effect, integration, integration processes, entrepreneurial activity, innovative model of business activity, clusters, festivals, exhibitions, fairs, excursions, projects, hotel and restaurant business, tourism
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