Issue: №9/1, 2019
The article studies methodological foundations and theoretical provisions of organizational and management activity of corporations and other business combinations, the strategies of corporate enterprise management. The system of goals of enterprise corporate strategy and factors of dependence of this system on the quality of management actions are researched. Criteria for evaluating efficiency of corporate activity and management models subject to the influence of negative phenomena are theoretically substantiated. Macroeconomic factors of corporate investment are analyzed. It is determined that strategic management of the corporation focuses the production activity on the needs of consumers. It is based on strengthened potentials, optimal allocation of resources among its strategic units, which can conduct individual business activities taking into account the synergy effect and are a complex of means for shaping and implementing the strategy developed to achieve the strategic goals of the corporation activity. It is provided the beneficial coexistence of enterprises with different forms of management, the objective of corporate management should be to realize their interest in controlling the activities of a corporation or a joint stock company taking into account characteristics of portfolio investors. The control as the main function of management integrates all types of management activities. Having gained experience in corporate building and corporate management, portfolio investors have come to the conclusion that control can be exercised without a controlling interest. Ownership of equity does not ensure efficiency and effectiveness of control. References 1. Bradul O.M. Features of Corporation: Theoretical Aspect: Collection of Research Papers. Mykolaiv: Mykolayiv National University after V. Sukhomlynskyi, 2015. Issue 7. pp. 880-883. (in Ukrainian). 2. Bielousov Ya.I. Strategic Partnership of Engineering Enterprises: monograph. Luhansk. Volodymyr Dahl East Ukrainian National University. 2011. 204 p. (in Ukrainian). 3. Sazonets I.L. Corporate Management: Global Experience and Investment Attraction Mechanisms: tutorial. Kyiv. Centre of Educational Literature. 2008. 304 p. (in Ukrainian). 4. Kopp E.Yu. Development of Foreign Economic Relations in Ukraine. Problems of Development of Foreign Economic Relations and Attraction of Foreign Investment: Regional Aspect. Collection of Research Papers. Donetsk, 1998. pp. 207-210. (in Russian). 5. Pohorelov Y.S., Bielousova K.I. Technologies of Strategic Positioning of Industrial Enterprise: monograph. Luhansk. Promdruk, 2013. 390 p. (in Ukrainian). 6. Yakubovskyi S.O. Transnational Corporations: Peculiarities of Investment Activity: tutorial. Centre of Educational Literature, 2006. 488 p. (in Ukrainian).
Keywords : corporation, management, investment, corporate strategy, efficiency, management models, investment climate, activity