Issue: №9/2, 2019
The article explores the theoretical aspects of the integration component in substantiating conceptual approaches to the choice of market strategies in the food industry. There are identified groups of factors that influence the development of food industry development strategies that operate in the context of intra-industry competition. Certain aspects, which in the context of the ratio of the main driving forces of intra-industry competition, provide its intensity between the subjects of the food industry. The sequence of research of the driving forces of competition in the food industry is proposed. Based on a study of the driving forces of intra-industry competition, it is substantiated and proved that food industry operators should have the following market strategies: intra-industry competition based on product differentiation; on price adaptation and on a particular segment of the food market. A matrix of SWOT analysis of the food industry market strategy is proposed. The main aspects of intra-industry integration in the food industry are identified. It is substantiated that the development of intra-sectoral integration processes in the food industry is one of the important directions for the effective functioning of its subjects, which will provide industry competitiveness in the internal and external environment. It has been proved that the intra-industry direct integration of horizontal, vertical or mixed type will promote the growth of business and innovation-investment activity in the food industry, which will ensure its strategic development and growth. The development of economic mechanisms of intra-industry integration in the food industry, as well as the integration of its subjects into the international macroeconomic environment, export orientation of sectoral business results is a strategic condition for achieving stable parameters of economic growth of its subjects. References 1. Hrihoriev H.S. Theoretical and methodological principles of state regulation of financial and economic processes in the conditions of globalization. Kherson: OldiPlus, 2017. 380 p.(in Ukrainian) 2. Poberezhets O.V. Theoretical-methodological and prac-tical principles of the research of the system of management of the results of activity of an industrial enterprise. Kherson: Publishing house: Hrin DS, 2016. 500 p. (in Ukrainian)
Keywords : strategy, integration, food industry, national economy, macroeconomic environment