Issue: № 9, 2025
Doi: https://doi.org/10.37634/efp.2025.9.1
Introduction. The paper examines the role of innovations as a key factor in the transformation of business processes in manufacturing enterprises. The relevance of a systematic approach to assessing the impact of innovations is substantiated, as they determine the competitiveness, resilience, and adaptability of enterprises to dynamic changes in the market environment. The purpose of the paper is to develop methodological foundations for assessing the impact of innovations on the business processes of manufacturing enterprises in order to enhance their efficiency and competitiveness. Results. The analysis allowed for the systematization of business processes according to their level of sensitivity to innovations. The most significant impact was observed in production, logistics, marketing, and customer relationship management. The proposed methodology made it possible to evaluate both direct and indirect outcomes of innovative changes, such as reduced production costs, increased labor productivity, improved product quality, and higher customer satisfaction. Enterprises with a high level of innovation adoption demonstrate significantly better performance across all key indicators. The study also identified critical success factors for innovation, including leadership, human capital, financial resources, organizational flexibility, and partnerships. The results obtained confirm the effectiveness of the proposed methodology and its practical value for the strategic management of innovation-driven enterprise development. Conclusions. Innovations are a necessary condition for the long-term development and competitiveness of manufacturing enterprises. The proposed methodological foundations provide a comprehensive assessment of their impact on business processes and can be applied in strategic planning, monitoring of innovation activity, and the formation of effective development management policies. Future research should focus on refining the methodology for different industries, conducting comparative analysis in an international context, and studying the long-term effects of innovation strategies.
Keywords : innovations, business processes, manufacturing enterprises, methodological framework, efficiency, competitiveness
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