Issue: № 6, 2025
Doi: https://doi.org/10.37634/efp.2025.6.16
Introduction. One of the most promising directions in today's era of globalization and digital transformation is the use of artificial intelligence, which can significantly improve analytical processes, supply chain management, marketing strategies, and customs and logistics operations. The use of AI-based technologies helps enhance the competitiveness and efficiency of a business; however, the implementation process is accompanied by a number of problems and significant challenges that require detailed analysis and strategic planning. The purpose of the paper is to identify the key issues of implementing artificial intelligence tools in business operations when entering foreign markets and to develop proposals for improving the system of their implementation. Results. Entering international markets requires new approaches to business management, particularly automation and process optimization through modern technologies. Artificial intelligence, with its ability to analyze large volumes of data, automate tasks, and enhance operational efficiency, becomes a crucial tool in this transformation. In this context, AI can serve not only as a technology for internal processes but also as a key factor in Ukraine's successful integration into the international business environment. However, it is important to understand that despite the new opportunities for business process development and improvement, the implementation of artificial intelligence tools is accompanied by several significant challenges that may hinder their effectiveness. Conclusion. Artificial intelligence plays a key role in the field of foreign economic activity, as its analytical and automation capabilities contribute to increasing the efficiency and speed of business processes. By leveraging AI, companies can more accurately analyze market needs, quickly find business partners, conclude agreements, and optimize logistics and customs procedures. This enables enterprises to enhance overall productivity, reduce risks, and strengthen their positions in international markets.
Keywords : artificial intelligence, digital transformation, implementation, international markets, business analysis, automation, competitiveness, technology adaptation
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