Issue: № 5, 2025
Doi: https://doi.org/10.37634/efp.2025.5.23
Introduction. In the modern context of digital transformation and globalization, enterprises' foreign economic activity is becoming increasingly dependent on the level of development of information and communication support. The effective use of information technologies enables timely managerial decision-making, optimization of business processes, and enhanced competitiveness in international markets. The purpose of the paper is to define the essence, structure, and functional significance of information and communication support in managing enterprises' foreign economic activity and identify the factors that influence its effectiveness in a dynamic external environment. Results. The paper identified the key components of information and communication support: hardware, software, information resources, and communication networks. It substantiated the role of information and communication technologies in improving the efficiency of managing foreign economic activity. The paper revealed issues related to the insufficient use of available tools, particularly in the Ukrainian context, and identified directions for improvement. Conclusion. The research results indicate that information and communication support should become a strategic component of enterprise management in foreign economic activity. Future research should focus on developing adaptive models of information support, considering sectoral and regional specificities.
Keywords : information and communication support, foreign economic activity, digitalization, enterprise management, information technologies, competitiveness
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