Issue: № 1, 2025
Doi: https://doi.org/10.37634/efp.2025.1.2
The paper is devoted to the study of the impact of artificial intelligence on the transformation of business models of enterprises and ensuring their competitiveness in the digital economy. The authors analyze the main aspects of AI integration into business processes, which allow to increase the efficiency of management decision-making, reduce risks and optimize resources. The key features of building new business models focused on personalization of services, rapid adaptation to market changes, and introduction of innovative approaches to value creation are highlighted. It is noted that the introduction of AI facilitates in-depth analysis of large amounts of data, forecasting consumer needs and forming long-term competitive advantages of enterprises. Examples are given of industries where AI has become a catalyst for radical changes in traditional business models, creating opportunities for generating new sources of income and improving the quality of customer service. It is substantiated that the use of AI is a strategically necessary tool for enterprises to achieve technological leadership in the global market. Particular attention is paid to new business models emerging on the basis of AI and their potential for transforming traditional industries. Challenges associated with the introduction of AI, such as the need to invest in technology and human resources development, as well as ethical aspects of the use of AI, are identified. Based on a generalization of case studies and practice, proposals for the effective use of AI to achieve competitive advantages in the digital economy are formulated.
Keywords : enterprise transformation, business process automation, competitive advantages
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