Issue: № 7, 2024
Doi: https://doi.org/10.37634/efp.2024.7.8
This paper examines the integration of information systems for optimizing the management of production output volumes at manufacturing enterprises, considering demand. The research highlights the critical role of integrated information systems in enhancing the operational efficiency, decision-making processes, and overall competitiveness of manufacturing companies. Ultimately, an integrated information system ensures effective dissemination of valuable information throughout the organization, leading to increased efficiency and profitability for manufacturing companies. The paper emphasizes the importance of integrating demand forecasting, production, warehouse planning, and advertising to optimize operations in industries facing cyclical demand fluctuations. By simultaneously addressing these aspects, companies can minimize costs, improve decision-making consistency, and enhance overall efficiency. The research addresses the issue of planning production volumes, ensuring warehouse resource availability, and stimulating demand through advertising activities, often considered separate business functions. However, all these functions aim to achieve the commercial enterprise's goal of maximizing profit. In modern conditions, any enterprise is a complex system characterized by emergent behavior and interdependence of its components. To maximize the profitability of a manufacturing enterprise, its sales volumes must match the demand, which depends, among other factors, on the effectiveness of demand stimulation through advertising. The ability to meet demand is determined not only by production volumes, which may vary over time, but also by warehouse stock levels, which depend on the available capacity of owned and rented warehouses. The paper proposes an integrated optimization of production output and advertising using economic and mathematical models. The research object is the production and sales activities of an enterprise. The research tasks include forecasting demand for the enterprise's products, determining optimal warehouse capacity, evaluating the effectiveness of advertising campaign elements in influencing demand, optimizing the set of advertising campaign elements, optimizing production output, and developing an integrated information system to support these optimization processes.
Keywords : output volume management, demand, warehouse stocks, advertising activity, economic-mathematical model, information system
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