Випуск: № 6, 2024
Doi: https://doi.org/10.37634/efp.2024.6.19
Доведено важливість стратегічної гнучкості та оперативності для використання бізнесом нових можливостей та пом’якшення ризиків; підкреслено важливість ринкової інформації та прийняття рішень на основі даних для обґрунтування стратегічної адаптації; визначено роль організаційної культури, лідерства та інновацій у підвищенні адаптивності підприємств. Підсумовано, що бізнес-одиниці повинні розвивати культуру гнучкості та інновацій, постійно переоцінюючи свої стратегії у відповідь на мінливі ринкові тенденції та конкурентний тиск.
Ключові слова : адаптивна стратегія, адаптивне управління, стійкість у бізнесі, стратегічне планування, конкурентне середовище
References:
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