№ 5/1, 2022

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№ 5/1, 2022

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Kseniia SIERIEBRIAK, Yaroslav BIELOUSOV, Liubov BIELOUSOVA

Studying the essence and specifics of franchising managerial functions, identifying its tasks and substantiating its role in protecting and strengthening the enterprise’s brand

Hanna KOTSIURUBENKO, Maiia VOLOKHOVA, Hanna KOTSIURUBENKO

Financial resources of households – guarantee of a sustainable financial system of Ukraine

Vitalii ZAKHARCHENKO, Larysa SOROKA, Kristina DEREVENCHUK

Innovative freedom: design and provision

Uliana KILIANOVA, Anastasiia PUNHA, Vlasta SHVAHIREVA

Optimization of the hotel business in a crisis

Radyslava SHEVCHENKO-PEREPOLKINA

The main directions of strengthening the crisis management of hotels during the COVID-19